Early on in my fledgling lacquerhead life – like about four months ago:) – I was bemoaning my efforts at applying a dishearteningly thick and gluggy Chanel Paradoxal in a review on MUA when I recieved a message from another MUA member about a dupe for Paradoxal by a cheapie brand stocked by the Terry White Chemist chain, amongst others, here in Australia. That is when I first learned of Ulta3 polish.
I’ve only tried a few polishes by this brand but each of those have amazed me. First was the Paradoxal dupe, a polish called ‘Twilight Fever’. Next was one called ‘Midnight Fever’, a dupe for Chanel’s Blue Satin. Now dupes are pretty much par for the course in polish-land. And even spot on dupes are not that unusual. But spot on dupes that cost less than half a skim cappuccino that you have to go ‘bin-diving’ for are a less common occurrence. I’ve not got around to posting these two dupes but I swear I cannot tell them apart from the Chanel polishes, both of which I own.
So that was my introduction to Ulta3. Recently I was scouring ‘drugstore’ polish world for anything interesting, new and noteworthy. Unfortunately in the Australian market the pickings are a bit scarce which led me to revisit Ulta3. And I’m happy that I did because there appear to be some interesting new colours about. Now by bin diving I mean that these polishes are not stored on a shelf in some orderly display. Ulta3s really are just chucked into a bin, all mixed up and you have to rifle through to see if there’s anything of interest. They cost about $2.50 AUD (which is roughly the same in USD at the moment) and not every store will have exactly the same colours. You’ve just got to hunt about and see what you come up with.
So in keeping with my new found love of blue nail polish, when I came across Ulta3 Blue Marlin I grabbed it.

Ulta3 Blue Marlin
Now this brand proves the old adage that you can’t judge a book by it’s cover. Here we have a really very ordinary and cheaply presented bottle of polish, complete with dodgily applied clear plastic label. However, there haven’t been too many polishes that have made me go ‘Oh wow’ the moment I apply to the first nail. Blue Marlin is without doubt an ‘Oh wow’ polish.

Ulta3 Blue Marlin

Ulta3 Blue Marlin
I’m pleased to say that the colour in the pics is spot on. But so that you can get a sense of where this colour sits relative to some better known, and frankly pricier polishes, I did a comparison.

L-R: Ulta3 Blue Marlin, Dior Electric Blue & Illamasqua Force
I had thought Illamasqua Force would be a closer match to both of these but was surprised to see it wasn’t. Mind you, whilst I think the pics have captured the blue of both Blue Marlin and Electric Blue, Force doesn’t look as pale as that to the naked eye in my view. I think the camera is playing silly buggers with me again. Here they are on the nail.

Pinkie = Ulta3 Blue Marlin; Ring Finger = Dior Electric Blue; Middle Finger = Force; Index Finger = Ulta3 Blue Marlin
I’m not sure what was going on with Illamasqua Force but it wrinkled up slightly after I applied the Seche Vita top coat. I’ve not worn either Force or Electric Blue before applying them here so I will have to experiment with Force to see whether I have further issues.

Pinkie = Ulta3 Blue Marlin; Ring Finger = Dior Electric Blue; Middle Finger = Force; Index Finger = Ulta3 Blue Marlin
Please forgive the horrid cuticles. Despite daily cuticle cream applications, the winter climate seems to be playing havoc with my skin. That and I’m still photographing my left hand whilst I wait for my right middle fingernail to regrow. I always have problems with the cuticle and surrounding area on left top side of my left middle finger as it is the spot that pens rest when I write so it gets fairly tough and almost calloused.
Formula-wise, Ulta3 was a little prone to some bald spots on first coat but it could be a one-coat polish if you did a careful thick first coat. I’m not overly careful so this is two coats. I had the same bald spot issues with the Dior polish, although the very wide, curve-tipped brushes Dior polishes have makes a difference. All three of them had good formulas. Illamasqua Force is a possible one-coater but I used two. Brush on the Ulta3 polish was pretty bog standard. No worse or better than the Illamasqua one. But for $2.50 Blue Marlin is dead set amazing.
I don’t know who makes Ulta3 or whether they’re in anyway related to the Ulta brand. The bottle says ‘Made in PRC’ so I’m guessing they’re not free of any of the usual undesirable ingredients. But given the colours, there must be a bit of trend-spotting going on by the makers. I’m not sure what else could account for the couple of dead-on dupes on high-end polishes and a range of interesting colours untypical of other bin-dive or low-end brands.
xx